Mark Roberts, a 20-year-old plasterer from Walsall, has won the coveted title of Mr Gay UK 2004. Mark was one of twenty finalists who had made it through the competition to appear at the final in London.
The contestants first appeared on stage in formal wear for the Suited & Booted round, which saw the public vote off ten of the guys.
The remaining ten then appeared in wild and wicked costumes for the Fantasy round, which saw builders, rugby players and even a character from Star Wars take to the stage.
The contestants then made a third appearance, this time in their underwear, for a grilling from cheeky host Brian Dowling.
Meanwhile, Nadia was on the celebrity balcony, gauging the opinion from the celebrity onlookers.
Mark was a clear favourite from the start with Michelle, Jessica and Kelli from Liberty X and he also had a fan in Jenny Frost from Atomic Kitten. Richard Wilson's vote was with Mr Glasgow, whilst Peyton from Queer Eye for the Straight Guy seemed to take a shine to Mr Bradford.
The public obviously shared the opinion of the girls from Liberty X as Mark was announced the winner of the title.
In second place was 25-year-old Laurence Graham from Belfast and 21-year-old Tim Rickitts from Plymouth came in third.
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